Radio's New Wave
Online radio and simulcasting reach millions. Here are five tips for broadcasting your way to success using terrestrial and online radio.
By Kim T. Gordon
Can you name the one medium that consistently reaches nearly 95 percent of all Americans over the age of twelve? If you guessed radio, you're on the right track. No matter your target audience -- whether college grads, ethnic Americans, or working moms -- radio is a smart way to reach them.
The average radio consumer listens more than 19 hours every week, according to Arbitron's 2006 report, Radio Today. And while a massive amount of radio listening takes place in the home every weekday morning, up to three-quarters of workday radio listening occurs away from home -- whether in the car, at work, or at the gym.
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