Ready, Aim, Prospect
Use target marketing to create business-to-business and consumer prospect lists.
By Kim T. Gordon
Whenever I appear on radio call-in shows, I'll invariably get a call from someone with a big idea. He'll say, "I've got the greatest product. Businesses, parents and kids can all use it; I can sell it to everybody." And I say, "Congratulations. Do you have five or ten million dollars to launch it?" Because the cost to reach "everybody" would be astronomical.
Nobody can market to every body. That's why target marketing is so important. "Target marketing" simply means identifying the narrowest possible target audience for a product or service and making them the focus of all your marketing and sales efforts.......[read more after logging in]
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