Reward Your Customers
Six Tips for Creating a Successful Customer Loyalty Program
By Kim T. Gordon
Have your sales hit the summer doldrums? Maybe you're not giving your customers a good reason to buy now. If you're looking for a smart way to stimulate sales, consider initiating a customer rewards program. For many types of businesses, customer acquisition slows during the summer months and this is a great time to up-sell or resell current customers. Rewards programs give your best customers a reason to spend with you - not your competitors. And an effective program will strengthen customer relations and build long-term revenue that will last far beyond this summer.
Here are six tips for putting a customer rewards program to work in your small business.
 Start by Building a Database
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