By Kim T. Gordon

Wall Street traders tell countless tales of businesses that strayed from their core areas of expertise only to see their profits erode and stock prices plummet. Companies large and small fall prey to the desire for innovation at all costs and sometimes lose their equilibrium in the process. As your small or home-based business becomes increasingly successful, you may feel pressure to add additional products or services, find new and untapped markets, or reinvent your company image. Before you make that next big move, consider how the following three steps can save your business from sliding down the slippery slope.

Focus on your core product or service.......[read more after logging in]

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