Send the Right Message
Fine-tune your marketing so it hits home.
By Kim T. Gordon
A company evolves faster than a kid outgrows sneakers. If your small or home-based business is like most, the one thing you can count on is change. Services are altered over time, product lines are adopted or dropped, personnel and even ownership may change, turning yesterday's marketing campaign and materials into poor performers. Even small changes can alter the benefits customers or clients enjoy when they use your firm. So as your business grows, it's imperative to fine-tune your core message to keep it on target, expand your market reach and remain competitive.
To make sure your company is sending the right message, answer these four questions about your prospects, competitors and your own business.
 Who are your best customers?......[read more after logging in]
|
