Small business expert Kim T. Gordon

Six Steps to Successful Seminars
How to make them your best PR tool.

By Kim T. Gordon

I remember the first time I stood in front of a large group -- about 1200 professionals -- to make a presentation. It was exhilarating! Now after twenty years of giving seminars, beginning with small groups at business luncheons, I can honestly say it's done more for my career than I could have dreamed. As a small or home-based business owner, you've probably attended workshops and seminars on a variety of business topics. Have you ever considered offering a seminar of your own? It's a great way to position yourself as an expert in your field or expose prospects to a new type of product or service, and at the same time you get to meet and build positive relationships with members of your target audience.

Even if you're unsure of your public speaking skills, with a little practice, seminars can become an excellent public relations tool for your business. Here are six quick tips that will get you off to a flying start.

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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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