Smart Marketing Ideas for 2005 More than a dozen tactics that don't require mega-bucks.
By Kim T. Gordon
Think you can't afford powerful marketing in 2005? Don't be fooled into believing that only marketers with deep pockets reap substantial rewards. The truth is, no matter your marketing strategy, there's bound to be a group of tactics priced to fit. To show you how to choose the right tactics for your marketing mix, here's a look at a single marketing challenge tackled with high, medium and low-level budgets.
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