Spot the 8 Most Common Marketing Mistakes
Missteps that can damage your business and how to steer clear of them.
By Kim T. Gordon
Did you make a New Year's resolution to increase your success in the Year 2001? If so, on-target, high-quality marketing programs will play a vital role. In just the past few months, I've spoken to audiences of business owners from New Orleans to Winnipeg, Manitoba, and seven cities in between. I've shared their dreams, hopes and a few stories of disappointment. Too bad there's no marketing roadmap with signs along the way that say, "Beware Steep Slope" or "Sales Dip Ahead." But to help reduce the hazards on your road ahead, here's a list of some of the most common marketing mistakes small and home-based business owners make -- in the hope you'll steer clear of them.
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