Test Your Marketing IQ
Here's a smart quiz, plus solutions to five tough challenges.
By Kim T. Gordon
Whoever said, "Don't sweat the small stuff," had it all wrong when it comes to marketing your business. In fact, from renting direct mail lists and buying radio time to getting the best results from shows and events, what you don't know can hurt you. Take this quick quiz to test your marketing know-how, then follow the expert tips to give your small or home-based business the edge it needs.
 When marketing a product or service, how many contacts should the average company expect to make with a prospect before a sale is closed?......[read more after logging in]
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