The Fastest Route to Sales
4 smart ways to reach your hottest prospects.
By Kim T. Gordon
Transforming a cold prospect into a hot one can take considerable time, effort and marketing dollars. So why wait? To increase sales now, choose marketing tactics that reach your hottest prospects and convert them into customers or clients.
Tactics that reach hot prospects are a vitally important component of every effective marketing program because they balance out the longer-term efforts required to move cold and warm prospects through the sales cycle. Hot prospects are actively looking for what you market. They're pre-qualified, because they've gone through much of the preliminary decision-making process and know what they want -- or have at least a general idea of what they're shopping for.
Here are my picks for the 4 fastest routes to sales.
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