By Kim T. Gordon

Remember when you bought your last car? You probably didn't make the decision overnight. First, you started paying more attention to car commercials and ads, looked at a few different models, perhaps did some research on the Internet, visited dealerships to check prices, and when you were ready to make a buying decision you completed the sale. Your own business prospects move through the buying cycle in much the same way. At first they know virtually nothing about your company, but over time they become familiar with the benefits your product or service offers and eventually they're ready to buy.......[read more after logging in]

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