Small business expert Kim T. Gordon

The Hottest Marketing Trends for 2008

By Kim T. Gordon

Marketers nationwide are setting their plans in motion for 2008. Big-name brands will embrace new technologies and adjust their budgets in some surprising ways. And as an entrepreneur you can follow these important clues to the smartest tactics for reaching your own audiences in the coming year.

In 2008, you can expect major marketing trends to include:

A Shift from Traditional to "Alternative" Media

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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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