By Kim T. Gordon

If you want to find the nation's deepest pockets, look to adults 54-64. They have an estimated higher average net worth -- at $210,000 -- plus a higher percentage of home ownership (at 81.4 percent in 2003) than Americans in any other age group. But surprisingly this group, along with most adults 50 plus, are routinely overlooked by marketers doggedly pursuing the 18-49 demographic, or worse, they're lumped in with seniors.......[read more after logging in]

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