By Kim T. Gordon

Your logo is a visual representation of everything your company stands for. Has it become dated or taken a back seat to other visual images that represent your company's identity? When you survey your customers and examine your competition, is there confusion about what you do or stand for? A good logo should communicate something about the nature of your business, product or service. So if this vital design component is out of step with your message and customers, it's time to bring it up to date.......[read more after logging in]

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