Warm Up To Cold Calls
Follow these 7 steps to overcome fear and achieve your goals.
By Kim T. Gordon
Can you name one of the most prevalent fears among entrepreneurs? If you guessed the fear of cold calling, you're right. Some business owners feel shy about initiating contacts. For others, the possibility of coming across as a salesperson makes them uncomfortable. Yet making telephone contact with prospects is essential, whether to initiate relationships or follow up leads. If you can't ask for the business you need, you might as well step aside and watch your competitors steal the show.
The truth is, cold calling is easy to learn and lots of fun once you master it. Just follow these 7 important steps.
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