By Kim T. Gordon

If I asked you to watch two hours of primetime television and pick the most effective spots, could you do it? Chances are you could name the ones you found the most entertaining, but could you identify the commercials that had the power to move the audience, really motivate viewers to learn more about or buy what's being advertised?

Now, i f you're a bit fuzzy on what it takes to create advertising that actually works, you'll be happy to know it's not your fault. There's just so much ill-conceived advertising out there -- and not just on television -- throughout all marketing media. What makes it tough for small-business owners to understand how to create their own campaigns is the fact that so many of the big-budget ads from major advertisers are just plain bad. They're self-indulgent, cute, and although they may be creative, they probably sell very little. ......[read more after logging in]

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