What the Media Pros Know About Lists
Learn how to find and purchase the best direct mail lists.
By Kim T. Gordon
Direct marketing is the workhorse of small businesses everywhere. So chances are, your own marketing plan will include some form of direct mail to prospects. But how much do you really know about the technical side of buying direct mail lists? A well-qualified list is critical to the success of your campaign, and can contribute several percentage points toward a positive response.
To make sure your next direct marketing effort gets maximum results, here are answers to four of the most frequently asked questions about lists.
 What kinds of lists are available?......[read more after logging in]
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