By Kim T. Gordon

Outdoor advertising is effective and priced just right for small businesses. So why isn't your company using this time-tested medium? If you're planning a campaign and think outdoor advertising is out of your league, think again. Conventional vehicles, including billboards, bus benches, subway and bus signage and taxi tops, are part of a larger marketing category called "out-of-home," which now includes a host of new place-based opportunities - from ads in health clubs, shopping malls, airports and popular bars to naming rights for your neighborhood baseball diamond. So there's bound to be an out-of-home advertising option that's priced right and on target for every marketer. ......[read more after logging in]

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