What's the Buzz?
Use word-of-mouth marketing to fuel your business.
By Kim T. Gordon
People love to talk, and when they say great things about your business, it translates into increased sales and a strong growth curve. "The Buzz" is about what's hot, new and interesting, and its more persuasive than traditional advertising because buzz is based on trust -- we're more likely to believe something our friends or co-workers tell us.
The flash point for buzz is located where your public relations and referral programs come together with a bang. Think of the engines of buzz as influencers or opinion leaders. They can be experts or authorities, the press, politicians, celebrities or well-connected customers others rely on for helpful info. When Oprah recommends a book it soars to number one, and when Sarah Jessica Parker wears a new gown, it's pictured in fashion magazines. The fuel these influencers and opinion leaders require is compelling information, whether it's about the latest books, fashion or software.......[read more after logging in]
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