Win Publicity For Your Small Business Follow these 6 steps to create your own successful media relations campaign.
By Kim T. Gordon
Winning positive publicity is the goal of most small businesses - and it can take your company from obscurity to national prominence. The key is to have an effective media relations program, one that enables you to build relationships with the right journalists and win publicity over time. Here are six essential steps for creating a public relations campaign that will put your company in the limelight.
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