Small business expert Kim T. Gordon

Winning Marketing Strategies
6 ways to make this your best year yet.

By Kim T. Gordon

At the start of 2004, it's natural to take a look back over what was, by all accounts, a tough marketing year. While some small business owners saw their companies soar ahead, others failed to take definitive marketing action and are left to debate what they should have, could have or would have done if only...

Were your 2003 marketing results all you'd hoped? The new year offers up a clean slate. The key is to step back and take a look at the big picture, then adopt the programs that will have the most profound effect on your bottom line. To increase sales for your growing business, resolve to make these six smart marketing moves.

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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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