Write Copy that Sells
7 ways to power-up your marketing copy.
By Kim T. Gordon
Ever wonder why detergent marketers are forever touting their products as "new and improved?" It's because select words have historically produced higher results and better return on investment for marketing dollars spent. Trouble is, we may have burned out many of these tried-and-true words and phrases - such as "free," "new," "first time offered" and "not sold in stores" - through overuse. That's the contention of marketing copy guru, Herschel Gordon Lewis, well-known author of 26 books, including On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail. And we now have to find additional ways to establish rapport with readers, viewers or listeners.......[read more after logging in]
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