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The Maximum Marketing Webinar Series |
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Are you ready to grow your business?
Marketing programs that build leads and increase sales are critical to your success. And it takes the know-how that comes with training to choose just the right tactics and make them work on a budget.
The Maximum Marketing Webinar Seriesincludes six online workshops that provide in-depth marketing guidance in the most convenient way imaginable. There’s no need for costly business travel or to take time away from your office. You’ll watch the webinars right on your own computer and hear the audio through your computer speakers or by phone, and you can ask questions by e-mail for a truly interactive workshop experience.
Led by author, small-business marketing expert, and Entrepreneur magazine columnist Kim T. Gordon:
Attend any or all of six, low-cost, one-hour webinars that guide you step-by-step through the most important marketing tactics every small business needs. You’ll learn how to create a hard-working marketing program to achieve your goals, no matter your budget.
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Join Kim at Noon Eastern time, 9 AM Pacific time, for these fast-paced, information-packed workshops:
October 10, 2006
 Find the Shortest Route to SalesThe series begins with tactics that focus on reaching and motivating prospects who are closest to making a buying decision. To generate leads and sales, you must target the right customers and reach them when they’re in the best frame of mind to accept your message. You’ll develop a target audience profile and use it to zero in on the best media. You’ll learn to identify and use essential “search corridor” media to draw customers, from newspapers, directories and other traditional marketing tools, to smart ways to build sales using online search.
November 7, 2006
Save with Online MarketingInternet marketing can be challenging, and this important workshop drills down to the most essential elements for online success. No matter what type of business you market, to compete today your program must have an online component. You’ll receive step-by-step guidance on effective e-mail marketing (the highest ROI tactic), get important tips to creating a successful website, plus learn ways to reach your audiences with affordable online advertising and third-party e-newsletters.
December 5, 2006
Reach and Persuade Your Best ProspectsMarketing your small business requires learning how to use media the way big businesses do without breaking the bank. This webinar shows you the three rules to follow for safely buying ad space and time. Cable TV and radio are important media tools for many types of businesses, and you’ll learn how to create affordable schedules that reach the right target audiences. And you’ll uncover the smartest ways to use newspapers and magazines to market your business.
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January 9, 2007
Market Wisely with Reliable Low-Cost TacticsAre you looking for extremely low-cost, or even no-cost ways to grow your business? This webinar shows you how to get maximum results on any budget using hard-working tactics, including media relations, referral campaigns, experiential marketing, marriage mail, and sales letters. Plus, you’ll see how partnership marketing can extend your budget and help get you where you want to go.
February 6, 2007
Learn Innovative Tactics the Pros UseMost small businesses face significant competition. You’ll learn to conquer a tough marketplace using the top tactics marketing pros count on. From mat releases sent to media outlets nationwide, cinema advertising in the local cineplex, dimensional mail targeting top prospects, and hosting webinars like this one, to place-based media that allow you to put your message anywhere your prospects go, these little-known, yet proven tactics are all within your reach.
March 6, 2007
Win New Customers and Keep the OldReferral campaigns and customer rewards programs are the yin and yang of customer acquisition and retention. In Webinar #6, you’ll learn how to acquire new business while keeping established accounts coming back for more. Then, we’ll will wrap up this webinar series by learning how to assemble your chosen tactics into a great marketing program to win and keep customers year-round.
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The Maximum Marketing Webinar Series is endorsed by the Women's Leadership Exchange.
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Kim T. Gordon is a nationally recognized expert on small-business marketing, and the author of four books. She has been a consultant and top-rated speaker for more than 25 years. Three million small-business owners read her columns in Entrepreneur magazine and online at Entrepreneur.com, plus millions more through its partners, including AOL Small Business, Yahoo Small Business and MSNBC. Gordon has addressed audiences at the Brookings Institution and in the media, including CNN, ABC World News Tonight, the Wall Street Journal radio network, the Los Angeles Times and the Washington Post. She is president of National Marketing Federation Inc., which provides coaching to small-business owners nationwide.
Web conferencing services for the Maximum Marketing Webinar Series are provided by InterCall, the largest service provider in the world specializing in conference communications. Founded in 1991, InterCall helps people and companies be more productive by providing advanced audio, event, Web and video conferencing solutions that are easy-to-use and save them time and money. Along with a team of over 500 Meeting Consultants, the company employs more than 1,500 operators, customer service representatives, call supervisors, accounting, marketing and IT professionals. InterCall’s strong U.S. presence, which includes four call centers and 26 sales offices, is bolstered by a global reach that extends to Canada, Mexico, Latin America, the Caribbean, the United Kingdom, Ireland, France, Germany, Australia, New Zealand, China, India, Hong Kong, Singapore and Japan. For more information, please visit www.intercall.com.
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