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FOR IMMEDIATE RELEASE
CONTACT: author Kim
T. Gordon
800-276-5834
mailto:press@smallbusinessnow.com
Rising
Costs Push Small Businesses to Adopt Smarter Tactics
Small Business Expert Kim T. Gordon
Offers 50 Ways to Combat Tight Budgets
Chicago,
IL, March 2006—Effective
marketing is the cornerstone of a successful business. According to the U.S.
Small Business Administration, one of the most common reasons for small business
failure is lack of an effective marketing program. Furthermore, surveys
repeatedly reveal marketing issues to be among the top concerns of small
business owners and managers. Unfortunately, many entrepreneurs and small
business owners fall short because they are struggling with tight budgets and
limited time.
But
there's good news. Kim T. Gordon, one of the country’s leading small business
experts, has written a new book that takes top-level marketing tactics and
reinvents them for the small business owner’s budget. In Maximum
Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business (Kaplan
Publishing , April 2006, $18.95, paperback), Gordon reveals the smartest
strategies, along with creative twists to tried-and-true marketing methods
focused on increasing sales and bolstering the bottom line. Gordon also helps
small-business owners choose the right tactics for their business and weave them
into existing marketing programs that they easily manage along with their
day-to-day operations. Readers will
also be motivated by the book’s case studies, which demonstrate the real-life
applications of these top marketing ideas.
Maximum
Marketing, Minimum Dollars
addresses all elements of small business marketing—from creating an identity,
thinking outside the box and delving into relationship marketing, to forging
alliances, establishing a public relations program and saving money on mail
campaigns. Small business owners
and entrepreneurs will learn how to:
-
Implement
powerful marketing plans while staying on a budget
-
Identify
the right market niches and conduct customer research
-
Leverage
the marriage of marketing and new technology—email lists, Web sites, and
online public relations
-
Reinvent
traditional tactics such as trade magazine, radio and TV advertising
-
Combine
sales and marketing for a low-cost, one-two punch
“With success stories from 30 small businesses, this new guide provides a
real-life perspective on today’s most important marketing tactics for
companies of varying size,” Gordon explains. “More importantly, you’ll
learn how to take this in-depth guidance and make it work for your unique
business needs – on any size budget.”
Kim T. Gordon
is one of the country’s foremost experts on small business marketing. With 27
years of experience as an author, national columnist, marketing expert, media
spokesperson and lecturer, she has helped millions of small business owners
realize their dreams of success. More than 3 million small business owners and
entrepreneurs read her monthly marketing columns in Entrepreneur
magazine and online at Entrepreneur.com, plus millions more through its partner
AOL Small Business. Gordon has addressed audiences at the Brookings Institution
and in the media, including CNN, ABC World
News Tonight, the Los Angeles Times,
and the Washington Post. Gordon is
also the author of Bringing Home the
Business: The 30 Truths Every Home Business Owner Must Know and Growing Your Home-Based Business.
For a complete bio, read more about Kim
T. Gordon.
Maximum
Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business ($18.95,
288 pages, 6 x 9, paperback, ISBN: 1-4195-2002-4) is available at neighborhood
and online booksellers or by calling 800-245-BOOK.
Kaplan Publishing is one of the nation’s leading education, career and
business publishers. Kaplan Publishing, with offices in New York and
Chicago, produces more than 150 books a year on test preparation, admissions,
academic and professional development, general business, management, sales,
marketing, real estate, finance and investing. Kaplan Publishing is a unit
of Kaplan, Inc., a wholly owned subsidiary of The Washington Post Company (NYSE:
WPO). |